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商品編號： 9-512-049 出版日期： 2012/01/25 作者姓名： Deighton, John;Kornfeld, Leora 商品類別： Marketing 商品規格： 10p 再版日期： 2013/08/23 地域： United States;Massachusetts 產業： Public opinion;Marketing;Internet marketing;Metrics 個案年度： 2012 - 2012
商品敘述：
Bluefin Labs built a system that gathered, from Twitter the other sources, millions of hourly social media postings, comments, and views on television, in a effort to build a new set of metrics to describe TV programs and broadcast advertising. CEO Deb Roy said: ""We want to measure audience engagement, not just media consumption."" But what was the value of audience engagement? How could it be quantified and factored into the analyses necessary for making programming decisions and setting advertising rates? Nielsen had become the gold standard in the broadcast industry, and felt confident in their data. Could Bluefin''s system provide new insights to marketers and broadcasters? Or would it merely tell them what they already knew?
涵蓋領域：
Public opinion;Marketing;Internet marketing;Metricszitromax o augmentin dskibsfart.site zitromax bivirkninger
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